The unforgiving arithmetic of the funnel
One percent.
That’s how many you get if you’re lucky. One percent of the subscribers to theTimes read an article and take action. One percent of the visitors to a website click a button to find out more. One percent of the people in a classroom are sparked by an idea and go do something about it.
13 things your customers want you to know
1. Customers want to feel important.
2. Customers crave to be appreciated.
3. Customers are not particularly interested in you.
4. Customers want two things in life: Success and happiness.
5. Customers want you to truly listen.
6. Customers will not connect unless they feel valued by you.
7. Customers buy emotionally and defend logically.
8. Customers have, on average, a very short attention span.
9. Customers enjoy people with whom they share common interests.
10. Customers want to be understood.
11. Customers are drawn to those who show genuine interest.
12. Customers love to teach things that they know.
13. Customers want help in some aspect of their life.
A Social Journey, McKinsey & Company
“Social media is often about discovery. To lead the consumer to new possibilities – that’s a great new function” David Edelman
Gatorade Mission Control
